Facebook Ads 101: The Complete Guide to Setup Facebook Campaign

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The arrival of digital marketing has completely changed the meaning of advertising. People are deploying digital marketing techniques more than traditional marketing. Facebook advertising is so relevant these days. Facebook, with its vast online community, serves as a significant platform for connecting with your audience. You can leverage Facebook to elevate your brand to new heights.

There are micro-targeting features on Facebook that help you reach your audience. You can easily convey your brand message and reach those who want your goods and services. The extraordinary thing about Facebook marketing is that you don’t need to spend much money.

We will discuss the Facebook ad set, campaigning, Facebook ads, the strategy involved, and conversion tracking.

How to Set Up Facebook Ads in 2025

“In This Tutorial, We Have Come Up With a Complete Facebook Ad Setup Course for Beginners”

Step 1: Choose a Campaign Objective

If you have some relevant objectives, you can fulfill every task. You can’t proceed further if you don’t set any goals. It is very crucial to know your business’s objectives. During Facebook ad setup, your objective should be to gain more traffic on your website. This will enable your audience to become familiar with your brand. All you need to do is devise a basic plan for completing your tasks.

The following factors distinguish the campaign’s objective:

Awareness:

In this objective, one can work on providing recognition to their brand by deploying ads on Facebook. It includes:

Local awareness:

By running an advertisement that links to your website, it generates awareness about your business. It is deployed for generating awareness regarding your business by running an ad that is linked to your website.

Brand awareness:

In this, the reach of ads is made among those people who give more attention to your ads and can assist in increasing brand awareness.

Reach:

It emphasizes reaching a Facebook ad to maximum people so that they can be aware of your brand.

Consideration:

In consideration, the main motive is to grab more and more people so that they develop an interest in your business and want to know appropriate information. It is achieved via:

Traffic: By deploying traffic as an objective, you simply encourage people to visit your site by creating a campaign.
Engagement: You can encourage more people to leave comments on your content.
App Installations: In this, you can acquire more installations of your business apps. You can accomplish this by linking the Facebook ads to your application store or Google Play Store.
Video views: You can engage your target audience by displaying their content in the form of videos.
Lead generation: Give suitable information about your business in ads, which can motivate people to sign up for your website or app.
Messages: This insists the people execute messenger and accomplish their interactions in messenger. With this, you can start a business regarding conversation. This is a beneficial way to gather leads.

Conversion:

Conversions: This section includes those objectives that pique people’s interest in your brand. This way they can surely purchase or deploy your goods and services.
Catalog sales: Your online store displays these goods and products for customers so they can make informed decisions.
Store traffic: This objective can be used to create dynamic advertising campaigns. These campaigns accomplish this locally.

Step 2: Select Campaign Settings

When you are sure about your objective, then it is time to move further. In the next steps, you have to provide a suitable name for your campaign and decide the budgeting details.

Choose Campaign Name:

Here you need to pick a relevant campaign name. Many people consider it a simple step, but it is relevant to opt for the right name for your Facebook ads campaign. To achieve this, you must adhere to the following steps:

Understand your campaign type first.
Choose the target country to whom you want to target in your campaign.
Follow the remarketing principles.
Are you aware of the type of advertisement that should be used?
You can set the Facebook ad campaign name by targeting specific languages.

Campaign Budget Options:

When you pick your campaign name, then you can also move ahead to generate a split test on the campaign or optimize your budget.

Campaign Budget: This section allows you to establish budgetary limits. A campaign budget is one in which you can fix or set the level of a campaign. Most commonly used are two options: a daily budget and a lifetime budget.
Campaign Bid Strategy: These ads are just like auctions. This strategy involves the amount that you are ready to pay. When you pay this amount, you can achieve the desired results. It offers two strategies for bidding that are the lowest cost and the target cost.

Step 3: Create an Ad Set

Choose the ad setting name.

Create your audience!

Here are 4 types of audiences that we can test:

Saved Audience: Facebook’s Saved Audiences feature allows us to create audiences that can be reused in multiple ad campaigns. At the top of the “Audience” section of ad set creation, click on Use a Saved Audience. You need to select the desired audience from the dropdown list.
Custom Audience: This feature enables you to identify your existing audience among Facebook users. This is a custom audience. It is the ad targeting option. Here you can use customer lists, apps, and website traffic and engagement as sources. You can create custom audiences of people who are specifically familiar with your business.
Lookalike Audience: The audience is targeting the audience, having some similarities with the custom audience. Custom audience means that audience that is already on your email list, Facebook users list, and regular website visitors. A lookalike audience has a similar attribute to these people.
Special Category Audience: The audience possesses high susceptibility to action based on the online behavior that is targeted rather than personal data attributes. Some advertisers on FB have created details that are based on historical performances. Here, the advertisers identify the audience with the highest susceptibility to engaging with a specific brand. The primary goal in designing Facebook’s special ad audience is to reduce the risk associated with discrimination.

Choose Ad Placement

Ad placements refer to the areas or locations where you can run your ads. It all depends on the objective you’ve chosen when creating the campaign. These ads can display on Facebook, Messenger, and Instagram, as well as on the Audience Network.

Two options are

Automatic Placements(Advantage+ placements)
Manual Placements

If you want to make your ad delivery under budget, you should deploy the automatic placement settings in the Ads Manager.

Steps to follow for choosing placements for your ads:

Step 1: Move to the Ads Manager.
Step 2: Then opt for your objective.
Step 3: Now, you’ve to choose. Continue.
Step 4: Move ahead to the placements section.
Step 5: According to recommendations, choose automatic placements.
Step 6: You can also edit placements.

In general, the complete list of placements are:

Facebook Ad Placements

Stories
In-stream videos
Instant Articles
Marketplace
Right column
Feed

Instagram Ad Placements

Stories and feed

Audience Network

In-stream videos
Native, banner, and interstitial
Rewarded videos

Messenger

Sponsored messages
Inbox

What is the way to select your Facebook ad placements?

We recommend using automatic placements. The following are the ad placements recommended by FB.

Brand awareness: For brand awareness, Facebook and Instagram are considered the best.
Engagement: To get the best engagement on Facebook and Instagram
Video views: If you want to get most of the video views, Facebook, Instagram, and Audience Network work well.
App installs: Facebook, Instagram, and Audience Network are best for application installations.
Traffic: Facebook and Audience Network is deployed for getting traffic.
Product catalog sales: Facebook and the audience network are best for product catalog sales.
Conversions: The majority of leads on Facebook and Audience Network turn into conversions.

Optimize Ad Delivery

Facebook deploys ad delivery optimization to aid in understanding the campaign goals. The main motive of ad delivery optimization is to help Facebook’s algorithms know your expected outcomes and which people are eligible to visualize your ads.

The objective you opt for at the campaign level helps you know which particular event related to optimization you need to deploy.

Landing Page Views: Landing Page views let you know how many people, after clicking on an ad, loaded your website.
Link click: This feature displays ads to users who click on them.
Impressions: Here, ads are delivered as many times as it can be possible.
Reach: Here, ads are delivered in such a way that it can reach as many people as possible.

Step 4: Create Your Ad

The main motive of Facebook ad copy is to make them creative. This is considered the most crucial step of your Facebook ad campaign. Here you can opt for your relevant ad type. There you are, all set to add ad images and copy.

To create ads, you can select an existing Facebook page, or you can also create new ads.

Choose an ad name:

Select Advertisement Page:

Here you need to select the advertisement page which you will be deploying for your Facebook ad advertisement.

Choose Ad Type Format:

There are different formats of ad types; you can select the format of ads according to your needs. You simply need to know which type of ad format works better for you.

Single Video or Image: A single video or image includes the addition of one image and one video in ad making. It is one of the simplest ways to add ads. Image ads are the most simple way of creating ads. Here are more views on a single video ad. For video ads, you can simply create some gif graphics. Moreover, you can also provide animation for grabbing user attention.
Carousel: In the carousel ad, almost ten images can be used. It can beautifully depict the ad’s motive. Here, you can create a step-by-step description of the ad using the ten images available.
Collection: In this ad format, people can shift from finding to buying in a sophisticated and immersive way. This possesses a primary video or image with four small images linked in a grid layout. It gives users a prompt experience of browsing.

Optimize Ad:

You can optimize Facebook ads by adding relevant features like text, media, headlines, descriptions, etc.

Media: In media, relevant images are added that can be used for showing the ad.
Primary Text: It is the body text; it is comprised of 125 characters.
Headline: The headline is the heading of the primary text, which depicts the nature of the Facebook ads.
Description: In the description, you can use extra information regarding your ads.
Destination URL
Call to Action: The button convinces people to click on the ad.

Select Pixel Tracking:

Here in this step, you can simply track the visitors. Pixel tracking enables you to track every visitor activity.

Review your details and publish your ad.

Tip 1: Facebook Ad Specs

When you decide to create Facebook ads, there are numerous details to consider. If you want to make your Facebook ads the best, you need to record several things in your mind. There should be proper text specifications for Facebook ads. Always use relevant character counts. Don’t add anything beyond that range.

The following specs:

Image Ads

Headline: The headline should not be more than 25 characters.
Link description: The link description should be 30 characters.
Body text: The text of the body should be 125 characters.
Campaign objectives: It should be all except video views.

Video ads

Headline: The headline should not be more than 25 characters.
Link description: The link description should be 30 characters.
Body text: The text of the body should be 125 characters.
Campaign objectives: It should all except catalog sales.

Carousel ads

Headline: The headline should be 25 characters.
Link description: The link description should be 20 characters.
Body text: The body text should have 125 characters.
Campaign objectives: It has all the objectives except engagement and video views.

Facebook story ads

Text: There is not any set character count. It should leave 250 pixels text-free at the top and bottom of the ad.
Campaign objectives: It includes store traffic, messages, engagement, catalog sales, etc.

Collection ads

Headline: The headline should contain 25 characters.
Link description: Link description is not applicable here.
Body text: In body text, it possesses almost 90 characters.
Campaign objectives: The main campaign objectives are traffic, conversions, catalog sales, and store traffic.

Slideshow ads

Headline:25 characters are used for the headline. It can be used with less than 25 characters but should not be more than that.
Link description: The link description should be 30 characters.
Body text: The body text contains 125 characters.
Campaign objectives: All

Messenger Inbox ads

Headline: Headline is not applicable here.
Link description: Description of the link is not applicable here.
Body text: It contains 125 characters.
Campaign objectives: It includes traffic, app installs, conversions, catalog sales, and messages.

Instant Experience ads

Text: Experience ads include the blocks of text up to 500 words each.
Campaign objectives: All except lead generation, catalog sales, and messages

Tip 2: How to Set Up Conversion

Setting up conversion tracking on Facebook is a fundamental factor in achieving profits. Conversion helps you in increasing the revenue from your Facebook ads.

Facebook pixels can be deployed to track web visitors’ activities. To know about tracked conversions, you need to check out the Facebook Ads Manager as well as the analytics dashboard.

How to Get Your Facebook Pixel

The role of the Facebook Pixel is as follows:

It is used for retargeting the people.
This tool is helpful in tracking the performance.
Assisting Facebook is becoming more advanced.

Follow these steps. To get and install your Facebook Pixel,

Firstly, go to the Business Manager Page.
Then click on the hamburger menu.
Move to the option of All Tools.
Then click on Events Manager.
Click on “Connect a Data Source”
Choose Data Source as Facebook Pixel
Add Pixel Details
Then you need to click on Install Pixel.

After performing the above-stated steps, you will get three options:

Add Pixel using partner integration –
Manually add the Pixel code to the website.
Email instructions to a web developer
Add pixel code into the website as per recommendation.

What is the reason behind using conversion tracking on Facebook?

It assists you in measuring the return on your investment. When you use it, you can analyze the email subscribers, sales, and other campaigns.
With its help, you can analyze the A/B testing performance.

It assists in optimizing algorithms of Facebook to work better and get optimized results.

Final Thoughts

You can earn a pretty good amount of profit from Facebook advertising. In this tutorial, we have discussed the Facebook ad setup course.

We hope this tutorial works for you. If you are still facing any issues, don’t hesitate to ask us in the comment box.