Nowadays, blogging sounds quite common. For every niche you can think of, there is already something written about it. Can you even imagine the total number of blogs out there? Well, we all know that the number is too large. But does the number of blogs you write matter for the number of readers reading this blog you have? Obviously, it’s the readers that actually matter.
So, the most frequent question that comes into a blogger’s mind is: How do you get people to read your blog? That is what we are going to focus on today.
Digital marketing relies heavily on blogging, and it’s imperative that we increase our readership. There would be no sense in blogging if you don’t have an audience, right? Unless you have a different motive for blogging.
Well, social media is an important part of it.
Therefore, even if you have mastered the art of writing, you will need basic marketing skills to get started. Book writers, bloggers, or eBook writers—everyone is taking the help of social media to ace the race of the digital world. Unfortunately, very few of them know the right way to do so. This article is going to be all about sharing your content on social media.
Share on Blog Promotional Sites
You can share your blog on promotional sites, which will help a lot in driving traffic and boosting the engagement on your blog. You can post summaries of your blog or a few of your original content on these mentioned sites. Some of these sites already have a healthy flow of traffic; your blog has more chance to receive more attention:
Connect to Influencers
Regardless of your industry, you will find certain individuals to be more active on social media. We refer to these highly active members as influencers, who frequently have a large following. Establishing a relationship and convincing them to share your post on their network would benefit you.
Simply find the influencer of your niche and start engaging them in the most natural way. You don’t need to sound like a greedy marketer who is trying to gain benefits from others’ efforts. Reply and comment on the posts that interest you, and your next step will be including them in your posts. Giving them free benefits guarantees they’ll publish your content in their network. Also, provide them with an opportunity to post on your website and encourage them to promote it.
Build a Community or Be Part of One
We know that every social media platform has a feature through which people interested in these fields connect. Communities, groups, and connections are the names given to these activist groups.
Post Your Content in Several Groups:
- Firstly, you have to search for ten such groups or communities where you can share your content.
- Make sure that the group is active, as there are a lot of dead groups too, and they must have huge numbers of active audiences.
- Check the number of members in the group and also by posting one or two blogs to test whether you can get a considerable response or not!
- Share your content in each of these groups and analyze how the traffic will increase.
- Post your content in groups.
- Message Your Connection in These Groups
- You need to promote your content so that people would come to know about its goodness.
- For this, you can directly approach your connections and ask them to share your post on their network.
- In return, you can serve them with your cooperation in promoting their posts.
There are several numbers of groups on Facebook where you can promote your blogs. Bloggers Boost Group is one of the examples of such a Facebook group!
Re-purpose Your Blogs
Repurposing content is the key to being everywhere at once!
Repurposing the same content provides you with the opportunity to reach a larger audience and reinforce your message. For a head start, you can repurpose your blogs that have been working really well so far.
So, here’s the answer to the question: How do you get your blog noticed?
You can reach more people by repurposing already created content instead of constantly creating new content!
Whiteboard Fridays by Moz
Team Moz creates Whiteboard videos every Friday for a better understanding of their audience. But, it doesn’t just end there. They again share those videos individually and also try to change them into blog posts.
Repurposing means using the same content ideas, but just a different medium to present it.
You can repurpose your content as:
- Infographic
- Video
- Podcast
- Slideshare
- Newsletter
and every other way you can think of!
People consume content in a variety of ways, so giving them options boosts your visibility.
Automate your Social media
You can use a social media management tool to stay consistent. Using tools, you can also reuse your old content. Just add a new title and share it on your social media platforms.
Technology is evolving at a drastic pace today! It is very challenging to keep up with the new trends to keep your blogs as a marketing strategy relevant!
If you share your blogs on social media, the result you can get is worth all the effort.
