The internet is full of technical SEO tools, some of which are useful while some are just a gimmick. From crawling and indexing sites to identifying errors, they can help you with a range of services. However, one must have adequate knowledge to pick the right tool and efficiently utilize it.
Technical SEO tools can be defined as service models that help you find SEO issues and problems with your website.
These tools are essential for keeping a website running smoothly and boosting its position in search results. They help tackle many technical problems associated with indexing, crawling, and ranking.
They can look at details like a site’s structure, loading speed, mobile device compatibility, backlinks, and suggestions for improvement.
Using technical SEO tools, agencies and marketers can ensure their clients’ websites are optimized for coding, indexing, and user friendliness and easily visible in search engines. This results in a better search engine ranking, more organic traffic, and, therefore, a better conversion rate.
10 Essential Technical SEO Tools For Agencies
In this article, you’ll find the top 10 best SEO tools that can help impact the organic search performance of your website.
Google Search Console
One of the most important tools that everyone should have for SEO is Google Search Console. After the recent upgrade, the tool comes with many new features like reports, data, and features. For companies, it features the reporting process that assists them in carrying out official tasks. When it detects an error in the site, it instantly emails the user.
Sometimes, when the Google bots don’t crawl and index any web page, one can do that with this tool. For digital marketing campaigns, it also recommends keyword query lists. Moreover, it will also detect minor errors that can sometimes cause huge losses in traffic, like errors in 404 pages, core web vitals, mobile responsiveness, etc.
Google Analytics
As the name suggests, Google Analytics provides crucial digital insights into traffic on your website or mobile app. It’s one of the best technical tools for SEO to extract rich insights that are useful in digital marketing. For businesses, this data is invaluable because it lets them maximize their business strategies.
Besides, there are features like tagging for Google properties and Cookiecutter, which makes managing the website hassle-free. The free versions work great, but the paid version of Google Analytics 360 can work wonders.
Google Page Speed Insights
Search engine rankings heavily depend on page speed. Such a technical SEO tool can significantly improve the tracking of page speed. Google Page Speed, through a combination of speed metrics, provides companies and individuals with insights into their website’s page speed. Besides, this tool is available for mobile and desktop sites and gives different results for them. However, the experts say the tool is excellent, but one should also not neglect other tools for metrics testing.
Google Trends
For comparative analysis of keywords, Google Trends is an iconic tool. It not only provides the search volume index but also geographical data about them as well. Now, that can be crucial for target audiences in specific regions.
Moreover, it offers utmost granularity and lets one browse various topics that are concerning to their industry. Additionally, it will inform you about the event-triggered increases in various keywords, which you can leverage to drive significant traffic.
Schema Markup Testing Tool
Undoubtedly, structured data lets the search engine bots better understand the website, and so, everyone wants to feature it on the website. If you wish to validate this structured data, the Schema Markup Testing Tool comes into play. In simple words, it is a collection of codes that lets search engines easily comprehend your website and build useful snippets for display. As per a report of Search Engine Land, its implementation can hike the click-through rate by up to 30 percent. Additionally, it allows you to quickly understand the details of the page.
However, one shouldn’t take it as an SEO hack but as fodder essential to search engine bots.
Screaming Frog
Screaming Frog is a desktop software that imitates the search spider, crawls through a website, and lets one know its perspectives. For that, it goes through all the website sections, like the links, CSS, images, etc. Nevertheless, it helps to know if the SEO parameters are met. Also, one knows if there is any temporary or permanent broken link or redirects. Besides, it will also let you know if you’re missing sections in your website like metadata, canonical tags, etc. Moreover, you can also understand the hierarchy of web pages on your website.
GTMetrix Page Speed
One of the best tools for SEO to get a foolproof report of the website’s performance is GTMetrix Page Speed. Many people dislike its interface, but they still use it because of its detailing and simplicity. One can check the general technicalities of a website quickly and track the areas that need improvement. Moreover, it saves you time because you get reports from YSlow and Google Page Speed simultaneously. The tool is free to use, but you also get extensive data about timings, videos, and history in the paid plan.
SEMrush
A one-stop SEO tool featuring data one needs for the success of an SEO project describes SEMrush the best. With over 7 million users, this SEO tool has been in the market since 2008.
Nevertheless, there are more than 50 tools and add-ons that let you do many SEO tasks. From domain analysis to keyword research, SEMrush features all the SEO solutions. Besides, it lets you recognize your organic competitors, track your rank, and analyze backlinks.
Ahrefs
Ahrefs is another fantastic all-in-one SEO tool that helps you perform various SEO tasks and comes with free educational materials. With accurate data, it can help you research the competitor’s website in aspects like keywords and backlink strategies.
Besides, you can build strong backlinks with the help of keyword research. Also, features like rank tracking and content research will give you an edge if utilized efficiently. Moreover, one can also do a website audit and find and fix various SEO issues.
Moz SEO
A list of the best technical tools for SEO would be incomplete without mentioning a popular tool named Moz SEO. Nonetheless, it’s a package of tools that has set standards in the industry with excellent metrics and reporting. From keyword management to web page optimization, you’ll find all the SEO solutions here. After revamping its site crawler, it now presents more comprehensive data for monitoring the website.
This tool has no free version; one must pay and subscribe to its standard plan.
