Law Firm SEO Services
Are you running a law firm agency and your leads are drying up? Are you faced with the need for endless phone calls, referrals, or word-of-mouth marketing? It’s time to bid goodbye to all such practices and take on the SEO approach specifically for lawyers and attornyes.
SEO Services For Lawyers Drive Measurable Growth
Just like with any other business, law firms need to optimize their websites in order to match what their potential clients are looking for. If someone is looking to hire a lawyer or book consultations with a law firm in your area, they’ll typically first try and do a Google search. This is where we start with our SEO services for lawyers. We’ll first see what kind of searches your potential clientele is typing into Google, Bing, and Yahoo! search engines.
After we get this data, we can then continue to find the best possible optimization strategy for your specific website with these keywords and key phrases in mind. On top of our expertise, we wield a decisive amount of experience as well, and plenty of existing customers have often named us as the best law firm SEO agency after seeing the results after a few months.
Strivers Edge has been in the business for long enough to know what works and what does not. There are plenty of expired and phony SEO strategies out there that other so-called SEO experts are still using. We deal with only the latest, most effective lawyer SEO marketing techniques that are guaranteed to show results.
Get in touch now, and let us become your very own law firm SEO expert.
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We Offer Customized Law Firm SEO Solutions
We are committed to helping our clients achieve their online goals through the use of affordable SEO services. We offer our clients the best solution for their business, from our small-business website optimization services to our in-house content writing and editing services.
SEO Services
SEO services for law firms focus on increasing website traffic, brand visibility on search results pages, and gathering high-quality leads. Having an effective SEO service will help you connect with potential clients who are searching for legal expertise.
Local SEO
Law firms are based on demographics, and increasing the visibility of your firm in specific areas is possible with local SEO for lawyers. We can expect to get more inquiries to your firm from local clients when your GBP is optimized with local keywords.
Technical SEO
In addition to keyword optimization and local profile updation, technical SEO is necessary and provides you with advanced functions for optimizing speed, mobile friendliness, and crawlability. This will place your website high on the search results page for better visibility.
On-Page SEO
On-page SEO improves the structure and content of your website, which ensures the web page gets ranked higher up on the search results. In order to create a user-friendly website, we optimize the meta titles, meta descriptions, and other content on your website as per the latest regulations from the search engines.
Local Backlinks
With local backlinks, the authority of your website is improved in local directories by connecting your website to reputable business websites. These backlinks improve the local search rankings and bring in more qualified leads to your website.
Brand Building
Besides link building, on-site optimization, and similar techniques, we need to help build your brand awareness as well. We do this by executing brand-building strategies across your social media channels. Your social media profiles need to resonate with your website content and the blog updates.
What is SEO for Lawyers?
SEO services for lawyers is starting to optimize their websites to be featured on Google and bring in potential clients. When it comes to SEO, it may take a little time to gain traction, but the returns from this practice are enormous. You will be able to bring in the right leads with the highest potential to become your regular clients.
The question is how?
To eliminate your legal competition for Google rank, you will have to focus on strategies catering to local and niche-specific practices. With local SEO practices, you can rank your law firm business prominently on Google’s top results.
However, SEO practices require consistent implementation and evolution. This can only be possible with trained law firm SEO professionals who precisely understand the intricate details of search engine algorithms.
Crawling and Indexing
The all-powerful search engine bots have been taking over the internet for a long time now. These powerful online programs are able to ‘crawl’ through a website’s data in order to find out whether or not it is important and relevant enough to be placed among other websites that are ranked higher than yours.
We have learned how to avoid crawling and indexing issues because if bots are able to index a website quicker than expected, you can get a higher ranking.
Evaluating Website and Content
Google’s search engine will evaluate the content in order to determine whether or not it is relevant for their users. Allow our expert SEO service providers to evaluate the website’s content with a primary focus on relevance, authority, and trustworthiness. The keyword optimization in webpages is going to help Google understand where your page belongs within its search engine results pages.
Retrieval and Ranking
After a web page has been indexed, Google’s search engine will evaluate the quality and relevance of the content that it has gathered from the web page itself. This is to ensure it meets its high standards with regard to providing relevant search results for its users.
How Do We Start SEO for Lawyers?
Over the years, Google has made significant changes in how it views the content on websites. Nowadays, Google applies an algorithm to help rank web pages based on their relevance and importance using the amount of organic factors compared with the number of manipulative factors.
Our SEO services are affordable and followed by Google norms. We have tested our approach through hundreds of real-time projects over the past decade. It isn’t just theory.
Keyword research is designed to empower successful SEO also for law firm websites. It is a process of strategic keyword selection using smart techniques to identify high-intent keywords that drive potential clients. Keywords have to match with the pain point of the users to be highly successful.
By focusing on keyword research, we bring the website closer to potential clients who are looking for such services. If your niche is related to providing “personal injury,” the potential keywords will be “personal injury lawyers near me” or “best personal injury lawyers.”.
This will narrow down the search, and by optimizing the meta-title and meta-tags, we can focus on strategically integrating them into your practice pages. Further, we can attract the right audience with long-tail keyword research from tools like Semrush and Google Keyword Planner.
This precise targeting of keywords based on niche-specific requirements attracts the right clients and also serves as a potential method of segmenting them. Effective keyword research will provide you with long-term benefits and high conversion rates.
First off, we’ll do an in-depth technical audit of your current website. A technical audit is a process that helps to understand the current strength of your law firm. We’ll dive deep to see what you’ve got going for you so far and then see what can be done to significantly improve your website rankings.
A technical audit is the bedrock of any SEO strategy. During the technical audit, we consider loading speed, mobile responsiveness, and crawlability of the web pages. We need to know what we’re dealing with and then build an appropriate ranking strategy based on that information. After the audit is complete, we can continue with on-site and off-site optimization techniques for your website.
We preferably want the loading speed to be less than 3 seconds, or else visitors will leave the website. This affects the keywords’ ranking and lead conversion. Tools like Screaming Frog or Ahrefs help identify such issues and fix them.
Structured data that includes schema markup for your legal services increases visibility in snippets like “FAQs” or “top lawyers.” You need to identify broken links, duplicate content, or missing alt tags.
An effective technical audit will help us identify your website’s various issues and ways to fix them. In this step, a well-trained SEO expert for lawyers will fix issues and improve website usability, search engine ranking, and overall performance.
It is highly important to understand the competitors or rivals in your area. This will help in targeting the right keywords and incorporating strategies that will help your website perform better than your competitor’s website.
By using tools like SEranking or SEMrush, we can understand which keywords your competitors are ranking for and their gaps. For example, a competitor may be ranking for the keyword “family law consultations” because they are continuously posting in that particular niche.
When you identify the gaps in competitors’ keyword strategies, you will have a direct vision of how to plug those gaps into your efforts. These gaps will help you understand strategies that you need to deploy for blog topics, new practice pages, optimizing your listings, and capitalizing on these opportunities.
Understanding your competitor’s strategies and identifying their gaps will further provide you with the ability to benchmark your performance, refine your approach, target the right keywords, dominate search results, and capture a large share of the market.
After the audit, we’ll have a good idea of what needs to be optimized on your law firm website. The primary motive of on-page SEO is to drive traffic and improve search rankings.
Do you need new, freshly written content, or do you just need your current content optimized with the most searched-for keywords in your industry?
- Is your website responsive and easy to navigate through?
- How high is your bounce rate?
- Do you have missing H1, H2, or H3 tags?
- Is your website structured well?
These are just some of the factors we look into, and furthermore, we ensure that the complete on-page of your website aligns with the user intent and search engine algorithms that focus on improving visibility and conversions. The right approach will ensure that you get the right audience to your website with a high conversion rate.
Practice pages are the product pages for law firms. These pages display the various expertise of your law firm. With practice page SEOs, you can focus on improving the quality and traffic on your product pages with high-intent keywords that are specific to that legal service.
For example, an estate planning practice page should target keywords like “estate planning attorney” and “wills and trust lawyer.” These keywords will be able to describe the service in detail. Further, descriptions like FAQs and client success stories with location-specific keywords like “New York estate planning” will help in improving local rankings.
Practice page SEO for lawyers helps in displaying your offering to potential clients. They also establish a firm trust in your company by increasing the authority of the pages and the website as a whole.
Google Business Profile (GBP) optimization focuses on attracting local clients with information related to business information, practice areas, contact details, and client reviews. For example, adding pics of your firm on your GBPprofile helps in increasing the trust and reliability of your services. Posting about recent cases increases engagement and credibility.
When it comes to optimizing your GBP profile, you will have to use keywords like “law attorney + city” or “criminal defense lawyer + city.” You should also provide a detailed description of your services, such as “experienced lawyer in + city.”.
Additionally, we increase the ratings of your profile by encouraging clients to post a positive review that increases the local rankings. Continuously updating your GBP profile ensures your law firm shows up prominently in local searches, driving more inquiries and consultations.
You have to focus on listing your law firm on directories like Avvo, Justia, or Yelp, depending on your location. This will help in boosting your SEO efforts. Each listing should provide NAP information—name, address, and phone details—to avoid confusion.
For example, a “lawyer in + city” should share contact information that matches similar information on multiple platforms. Additionally, references and citations from authoritative sources improve your website’s trustworthiness.
When you focus on local listing buildup, you increase the chances of brand visibility for legal services in your area. A strong local presence ensures that law firms show up on top of the search result pages. This increases the traffic and also the relevant traffic.
While conducting on-site optimization is incredibly important, we still need to take care of your link profile as well. We need to have other relevant, highly authoritative websites that deal with the law linking towards your website.
This tells search engines like Google that your own website is a good resource for finding information in this industry and therefore it’ll get a boost in rankings over time. Link building is an important strategy that builds traffic towards your website and shouldn’t be skipped for any reason. These kinds of practices increase the authority of your website and therefore result in higher rankings.
Progress tracking is like the continuous feedback process in SEO practices. Using tools like Google Analytics, Search Console, and SEMrush, you can track the organic traffic, keyword rankings, and click-through rate.
For example, you can increase the traffic by 10-15%. Just by optimizing search queries in a blog form with such information from these tools, you can ensure that your website drives the right traffic.
Similar to the feedback mechanism that helps you improve performance, progress tracking helps you improve underperforming pages or keywords. This will ensure that your law firm stays competitive. With clear metrics and ongoing analysis that provides transparency, you can improve the ROI of your web pages.
Customized SEO Packages for Lawyers
Irrespective of your location, we have the experience and the professional approach to do what matters to rank your law firm’s website on the top. Our SEO services for lawyer is affordable, reliable, time-based, and impact-oriented. Partner with us today and start soaring above.
Local SEO Services for Attorneys
If your law firm business is seeking a GBP ranking or a Google 3 Pack listing, I can help you get there. Local SEO for lawyers isn’t different but needs modern strategies to get your business the visibility it deserves. My comprehensive local SEO services help businesses find their listings locally in the local 3-pack. With years of experience in digital marketing, my local SEO approach for lawyers is to connect with potential customers and take the local search presence to the next level.
How Does Google Local Optimization Help Your Business?
As a local SEO expert, I have learned over the years that people search for local businesses via queries like “near me” or “in + city.” If you want to be found, get listed on GBP, which increases your chance of more leads and calls.
Rank Better in Local Searches
Local search ranking factors focus on relevance, distance, and prominence; local SEO is the secret sauce in terms of generating business from Google and recognition in the local market.
Drive More Website Traffic and Phone Calls
We can increase the amount of traffic and leads that come to our website by boosting our local search engine optimization in the eyes of Google.
Build Trust and Credibility
Why is local SEO important for trust and credibility? You know local marketing for lawyers is a key to building relationships with consumers and building their interest in your business.
Exclusive SEO Plans for Lawyers
SEO services for lawyers is starting to optimize their websites to be featured on Google and bring in potential clients. When it comes to SEO, it may take a little time to gain traction, but the returns from this practice are enormous. You will be able to bring in the right leads with the highest potential to become your regular clients.
STARTER SEO
$250
Up to 15 Keywords Optimized
2 Main Competitors Analysis
10 Practice Pages On-Site SEO
Structure Data Integration
Google Tools Integration
50+ Quality Backlinks
Reporting
/Monthly
ADVANCED SEO
$450
Up to 35 Keywords Optimized
5 Main Competitors Analysis
30 Practice Pages On-Site SEO
Structure Data Integration
Google Tools Integration
100+ Quality Backlinks
Reporting
/Monthly
PREMIUM SEO
$650
Up to 65 Keywords Optimized
10 Main Competitors Analysis
60 Practice Pages On-Site SEO
Structure Data Integration
Google Tools Integration
150+ Quality Backlinks
Reporting
/Monthly
Why Do Attorneys Even Need SEO?
When focused on client work, attorneys do not have the time for marketing and gathering new clients. With the implementation of SEO on your website’s webpages, your visibility will be increased, resulting in more inquiries and leads.
Phone calls from GBP Local search
Optimizing your Google Business Profile is necessary to capture the attention of local clients. While most searches happen with the keyword “near me,” appearing in local searches will drive direct calls from potential clients. Having a well-managed GBP profile ensures potential clients can contact you easily and you get a continuous stream of clients with ease.
Convert Traffic into Leads
SEO optimization and GBP not only focus on driving traffic to your webpage. Getting traffic is only half the battle; converting them into clients is the other half. With an SEO-optimized web page and profile, you can convert traffic into well-paying clients. Effective CTAs placed strategically on the webpage will qualify the leads, letting you identify the potential clients.
Law firm’s Brand Visibility
SEO plays a key role in strengthening and establishing brand visibility on a large scale. When your law firm appears consistently in search results, potential clients build trust in your firm. Over time, this consistency will position your law firm as one of the most reputed and trusted agencies in your region of operation.
Outsmarting Competitors
An effective and strong SEO strategy will outrank your competitor law firms on search result pages. When you target specific keywords, optimize yourself on local listings, and publish valuable content, you can capture leads that might have otherwise ended up in your rival firm. Proactive law firm SEO practices allow you to dominate the market and build a competitive edge.
Our Results-driven Professional SEO Services
We are committed to helping our clients achieve their online goals through the use of affordable SEO services. We offer our clients the best solution for their business, from our small-business website optimization services to our in-house content writing and editing services.